The Girl Behind the Pen

Safilo, an Italian brand eyewear since 1934, makes its way to the Philippines as it launches its line last October 11, 2018 at the Manila House Private Club in Taguig.

The brand is known for its finesse line of eyewear promising fit, finish and comfort that is built to last. This year, Safilo is establishing its presence in the Philippines in an effort to expand their global mark in the industry through its official distributor, Ark Trends Inc., for the Filipinos to get the look that matches their personal styles. 

Vincent Cleme, Safilo's Asia Pacific Asosciate Director for Brands, introducing Safilo's collection to the Philippine press

Vincent Cleme, Safilo's Asia Pacific Asosciate Director for Brands; Ramesh Dargani, CEO of Ark Trends, Inc.; Rajiv Dargani

Safilo has brought world class and luxurious eyewear labels including its statement brand, Carrera, alongside Jimmy Choo, Fendi, Hugo Boss, Max Mara, and Dior to feed the Filipino's classic taste.

Part of Jimmy Choo collection

Safilo and Ark Trends selected a few artists and models to represent the six (6) brands. Singer and artists Miggy Chavez of Chicosci and actress Mara Lopez represent Safilo's own, Carrera.

Miggy Chavez of Chicosci sketching her model Mara Lopez

Mara Lopez in Carrera

Isabelle Daza for Fendi

Carlos Celdran and Atticus King for Hugo Boss

Coleen Garcia in '70s fashion by Dior

Rhian Ramos in Max Mara

Soleil Ignacio and Bubbles Paraiso in Jimmy Choo. The brand's latest collection embodies the young women

With its undeniably classic fit to style and purpose, Safilo is one brand to look forward to that will streak to the top in the Filipino market.

Fendi

Hugo Boss—the eyewear for the businessmen

Carrera

Ermita, Robinsosn Magnolia, and Trinoma; Optical Works in SM Lucena, SM Lipa, Festival Mall, SM Dasmariñas, SM Southmall, SM Bacoor, Shoppesville, SM North Edsa, SM Marilao, and SM

Pampanga; and George Optical in Solenad Sta Rosa.